What is a trademark licensing agreement?

Trademarks are commonly licensed, to permit parties other than the owner to use a trademark under certain circumstances. Most franchise agreements, for instance, include a trademark license. It is extremely important that the trademark owner…

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How can registering a trademark help my company’s profitability?

A trademark is one of the most valuable assets for your company. It is the most powerful and most economic vehicle through which you can propagate your brand. For the consumer, it helps to identify…

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What are the steps for trademark registration?

Trademark registration usually involves -A search of existing trademarks (ask your agent) -Completing and filing an application -An examination of your application by the trademark office -Publishing of the application in the local trademarks journal…

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Does registration in my country protect my rights in other countries?

The Canadian registration only protects your rights in Canada. Consideration should be given to applying for registration in each country in which you intend to sell your goods/services. BENOÎT & CÔTÉ will help you complete…

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How long is my registration valid?

A Canadian trademark registration is valid for a period of 10 years, and can be renewed upon payment of a renewal fee for successive 10-year terms, as long as the trademark is still used.

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Who can register a trademark?

Individuals, companies, and lawful associations can register a trademark, provided they meet the requirements of the Trademark Act. A registered trademark agent can save you time and money and can be an invaluable source of…

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Why should you register your trademark?

A trademark registration is like a brand insurance. Registration of trademarks is a proof of ownership. It gives its owner exclusive rights to use the mark in a specific territory in association with the goods/services…

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What is a trademark?

A trademark is a distinctive sign (a word, a design, a symbol, a combination of these, etc.) used as a source identifier to distinguish your goods and services from those of others in the marketplace.

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